The skill covered the PR mix, pitch bar, and press page but had no
guidance on *what makes a story pitchable* when a founder has no news.
Adds the three earned-media angles from Founding Marketing ch.5 —
Founding Story, David vs Goliath, and Have an Enemy (a broken system,
never a competitor) — each with a when-to-use and exemplar, so the
skill can answer "how do we get press with no milestone?"
Also captures the compound-effect framing (press is for authority /
relationships / AI-citation surface, not the traffic bump), data
stories as a newsworthy-moment type, the "build media relationships
before you need them" ladder, and the one-asset PR repurposing
flywheel. New references/story-angles.md, wired into SKILL.md routing
and Core Philosophy, plus a first eval (id 1) covering angle selection.
Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
